Celebrity name-dropping New York yoga teacher Annelise Hagen of the prerequisitely snobby New York Health & Racquet Club is promoting Face Yoga.
According the Hagen, the bizarre facial exercises prevent aging and wrinkles and is practiced by stars like Gwyneth Paltrow and Jennifer Aniston. Face Yoga is the latest way to combine yoga, fear of aging/plastic surgery and desperation into a strange and somewhat humorous, though ultimately useless, activity.
Hagen says doing it daily will give skin "more elastic, less saggy and deliver a more glowing, youthful complexion". Can't make it to her classes? She's also launched a book called Yoga Face: Eliminate Wrinkles With The Ultimate Natural Facelift which can be bought on Amazon.
Wrinkle Prevention Exercise
Yoga Face
Trend Themes
1. Face Yoga - Opportunity for beauty and wellness industries to create new products and classes centered around facial exercises for anti-aging and wrinkle prevention.
2. Celebrity-endorsed Beauty Trends - Opportunity for cosmetic and skincare companies to create new products and services endorsed by popular celebrities to attract new customers.
3. Natural Facelift Treatments - Opportunity for med spas and beauty clinics to offer non-invasive and natural facelift treatments, such as facial exercises, to consumers seeking alternative solutions to surgical procedures.
Industry Implications
1. Beauty and Wellness - Industry that can benefit from creating facial exercise products and services for anti-aging and wrinkle prevention.
2. Cosmetics and Skincare - Industry that can benefit from celebrity endorsements to promote new products and services.
3. Medical Aesthetics - Industry that can benefit from offering natural facelift treatments to consumers seeking non-invasive and alternative solutions to surgical procedures.