Wearing facial masks is still mandatory across the globe and to help women store the PPE, NastyGal debuted the Face Mask Scrunchie. As its name suggests, the new hair accessory can hold your face mask when you're not wearing it.
The Face Mask Scrunchie from NastyGal is available in various colorways and fabrics including an oversized satin scrunchie in both black and pink, as well as floral patterns. It boasts a hidden zip compartment to store all your summer essentials.
In light of COVID-19, many consumers have grown accustomed to wearing PPE and see the need to continue wearing the gear for some time. As such, consumers can see the benefit of investing in mask-related accessories that fit into their lives in effective and functional ways.
Fans can shop the full collection of Face Mask Scrunchies online.
Face Mask-Holding Scrunchies
NastyGal Debuted a Super-Sized Scrunchie that Can Hold Your Mask
Trend Themes
1. Mask-related Accessories - The demand for creative mask-related accessories is rising, providing opportunities for innovative companies to create functional and stylish products.
2. Multipurpose Fashion Items - Consumers are looking for fashionable products that can serve multiple purposes, allowing for companies to create innovative cross-functional products like the Face Mask Scrunchie.
3. Accessories with Hidden Compartments - Consumers value discreet storage options in their accessories, providing opportunities for companies to create products with hidden compartments like the Face Mask Scrunchie.
Industry Implications
1. Fashion - Fashion brands can expand their product line to incorporate mask-related accessories like the Face Mask Scrunchie, creating opportunities for revenue growth and increased brand loyalty.
2. Beauty and Personal Care - The demand for functional and stylish accessories like the Face Mask Scrunchie presents opportunities for beauty and personal care companies to create products that meet the needs of their consumers.
3. Travel - As consumers continue to wear masks while traveling, the Face Mask Scrunchie and similar products offer a convenient and discreet way to store their PPE, creating opportunities for innovation in the travel industry.