The Tulbaugh Mountain Vineyards in South Africa recently released a new line of vino entitled Fable Wines. The gorgeous labels these moralistic bottles are sporting were created by the clever minds at the design firm Adam & Co. The beautifully rendered animals that accompany the otherwise simplistic labels were drawn by the celebrated illustrator Gregory Titus.
Drawing inspiration from ancient South African fables, each wine is represented with a notable character from these moralistic stories. Fable Wines was created as a means of presenting the tasting of wine like a story. As each flavor morphs and unfolds on your tongue your palette embarks on a new chapter of a sumptuous tasty tale. While you may not learn morals from a glass of this vino, the consumption of a whole bottle could result in a few life lessons and a killer hangover you won't soon forget.
The quiet typography and the meticulously detailed sketches compliment each other beautifully on this virtuous wine label, and promise a tasty journey the drinker will remember.
Marvelously Moralistic Labels
Fable Wines Packaging Pay Homage to South African Legends
Trend Themes
1. Label Storytelling - Disruptive innovation opportunity: Create wine labels that tell a unique and engaging story, enhancing the drinking experience.
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Industry Implications
1. Wine & Vineyards - Disruptive innovation opportunity: Introduce augmented reality labels or interactive elements on wine bottles to enhance customer engagement and exploration of wine stories.
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