Velvet Eyewear is helping to take the guesswork out of finding the perfect pair of sunglasses with eyewear sets that are organized by face shape. The brand offers Style Boxes for oval, square, round and heart-shaped faces, so that it's easier to find styles that are the right look and fit.
While these kits are suited to different face shapes, the brand notes that it's often the case for someone to have a combination of face shapes. In this instance, the brand says "If your face shape is rounder, go for the square sunglasses. If it's more of a square shape, go for the round sunglasses or at least round at the bottom of the frame." The Velvet Style Boxes each share three pairs of sunglasses for women that offer stylish UV protection.
Curated Eyewear Sets
Velvet Eyewear Curates Sunglasses by Face Shape
Trend Themes
1. Curated Eyewear Sets - Eyewear brands are creating curated sets that are organized by face shape for easier shopping for their customers.
2. Customized Eyewear Recommendations - Eyewear brands are using technology to offer customized sunglass recommendations based on individual facial features and preferences.
3. Sustainable Eyewear Options - Eyewear brands are creating eco-friendly sunglasses with materials like recycled plastics, reducing waste and creating a new market niche.
Industry Implications
1. Fashion Retail - Fashion retailers can create curated sets of items for specific body shapes and sizes using technology to match and suggest items for consumers.
2. E-commerce - E-commerce companies can use data analytics to suggest recommended sunglasses to online shoppers based on their previous purchases, search history and facial features.
3. Sustainable Fashion - Sustainable fashion brands can cater to customers looking for eco-friendly eyewear options, preferably those made using recycled materials, thereby, gaining a competitive edge in the market.