Just in time for the fall season, the Urban Decay Hex Remedy 24/7 Travel Eye Pencil Set has been shared with a magic theme and a mission to help consumers "reclaim [their] divine feminine energy."
In the eye pencil set featuring one of consumers' favorite formulas, the 24/7 eyeliner, there are a variety of fun shades with shimmery, metallic finishes to be found like 'Goddess,' 'Voodoo' and 'Perversion,' which is described as a matte blackest black. Each of these eye pencils naturally has a wand-like look, which further plays up the spell-like theme of the entire kit.
Across the world of beauty and personal care products, consumers are now seeing a range of magically inspired items that address the popularity of mystical self-care practices.
Magic Eye Pencil Sets
Urban Decay's 'Hex Remedy' Kit Includes Shades Like "Voodoo" & "Goddess"
Trend Themes
1. Magically Inspired Beauty Products - Opportunity for beauty brands to tap into the popularity of mystical self-care practices by creating magically themed products.
2. Shimmery Metallic Finish Shades - Innovation opportunity for cosmetics brands to develop eye pencil collections with a range of fun, shimmery metallic finish shades.
3. Divine Feminine Energy - Potential for beauty brands to create products that promote and empower the concept of divine feminine energy.
Industry Implications
1. Beauty and Personal Care - Innovative beauty and personal care brands can capitalize on the trend by offering magically inspired products and eye pencil collections with shimmery metallic finish shades.
2. Cosmetics - Opportunity for cosmetics brands to create eye pencil collections with a range of fun, shimmery metallic finish shades.
3. Self-care - Self-care brands can incorporate the concept of divine feminine energy into their products and focus on promoting a sense of empowerment.