To take the guesswork out of picking the right color cosmetic shades, Charlotte Tilbury created the Eye Colour Magic Collection, which features "Magic Trick Kits" that are specifically designed to enhance natural colors. In a Magic Trick Kit, consumers will find an eyeshadow palette, plus coordinating double-sided eyeliner and mascara products. While the Copper Charge kit is curated to make blue eyes pop, the Mesmerising Maroon kit shares alluring shades that are perfect for those with green eyes.
The easy-to-use kits are based on the complementary color wheel and Charlotte Tilbury chose specific colors to enhance, shape and add definition to the eyes. As well as being packaged with simplicity in mind, the products are organized in a way that makes them easy to apply for stunning looks.
Color-Matched Eye Makeup Sets
The Charlotte Tilbury Eye Colour Magic Collection Curates Shades
Trend Themes
1. Color-matched Eye Makeup Sets - Disruptive innovation opportunity: Creating personalized makeup sets that enhance natural eye colors.
2. Magic Trick Kits - Disruptive innovation opportunity: Developing curated kits that simplify the process of choosing complementary eye makeup products.
3. Complementary Color Wheel - Disruptive innovation opportunity: Utilizing color theory to create makeup products that enhance specific eye colors.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introducing customized makeup sets that cater to individual eye colors.
2. Fashion and Beauty Retail - Disruptive innovation opportunity: Offering curated eye makeup kits that simplify the shopping experience for customers.
3. Online Beauty Platforms - Disruptive innovation opportunity: Creating virtual try-on tools that match personalized eye makeup sets based on eye color.