Flatulent Anti-Smoking Campaigns

Extreme Group PSA Asks the Question, "Who Smokes?"

Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest social responsibility campaign is for a new project launched called '15 and Falling.'

'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand.
Trend Themes
1. Youth Smoking Prevention - Opportunity for creative anti-smoking campaigns targeting teens to raise awareness about the low prevalence of smoking among youth.
2. Social Responsibility Advertising - Potential for innovative PSA campaigns to educate and engage the public on important social issues like smoking.
3. Interactive Public Service Ads - Disruptive innovation opportunity to create interactive PSAs that encourage viewer participation and provoke a meaningful response.
Industry Implications
1. Advertising - Advertising agencies can explore new ways to leverage creative strategies and technologies for impactful social responsibility campaigns.
2. Health and Wellness - Health organizations and wellness brands can collaborate with advertising agencies to develop compelling anti-smoking campaigns targeting young audiences.
3. Entertainment - Entertainment industry can contribute by incorporating anti-smoking messages into popular media like movies, TV shows, and music to influence youth behavior.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES