A restaurant in London, England, is serving up an extremely extravagant margarita that features a 4.1-carat diamond. The luxurious beverage can be ordered at Cantina Laredo in Covent Garden and must be ordered in advance. In addition to the diamond and the drink, patrons that order this amazing margarita will be given two security guards to protect the drinker and their precious stone. The diamond garnish floats on a pineapple flower and comes from the legendary Beards jewelers on Bond Street.
While a lot of focus seems to be placed on the diamond, the margarita itself is no slouch in terms of cost. The cocktail blends Jose Cuervo Platino and the ultra-rare 1800 Colección. Instead of limes, this margarita uses juice from rare white pineapples and limequats, a hybrid of a lime and kumquat. The final touches to the cocktail come in the form of a finger lime garnish, also known as 'lime caviar.' This extravagant margarita is currently available and will cost £50,000 or $69,300.
Ultra-Extravagant Cocktails
This Extravagant Margarita Comes with a Diamond and Security
Trend Themes
1. Luxury Cocktails - Creating custom, luxurious cocktails with rare and expensive ingredients and garnishes can attract the high-end consumer market.
2. Bespoke Beverage Experience - Offering tailored and personalized drinks with unique and exclusive elements can create a memorable experience for customers and increase brand loyalty.
3. Security as a Service - Providing security guards or other protection services as an add-on for high-value products or services can offer a sense of exclusivity and safety to customers.
Industry Implications
1. Hospitality - Luxury hotels, restaurants, and bars can create high-margin revenue streams by offering exclusive and expensive beverage options to their affluent clientele.
2. Jewelry - Partnering with luxury jewelers to incorporate high-value gems and diamonds into beverage garnishes can create a unique and high-end product offering for both industries.
3. Security - Providing high-end private security services for events or high-value individuals can be a lucrative market, especially when combined with other luxury services or offerings.