A new campaign from Cornett shows "chief medical officers" of households why UK HealthCare is Kentucky's top destination for healthcare. During the month of June, the campaign, which launched this week, will run regionally in the Lexington, Kentucky, area as a fully integrated campaign.
"Healthcare decisions are driven by two key factors: confidence and control," explained Geoffrey Blair, director of Brand Strategy at UK HealthCare. "A sizable portion of the target audience is defaulting to competitors they are familiar with and experiences they already understand instead of choosing the most advanced care."
With the campaign, UK HealthCare shows people that even in the scariest, most uncertain moments, they can trust and have control over their health or that of a loved one. International expertise and innovative advances are available at the medical center, and this deep, collaborative knowledge provides more options for advanced care. The advertisements show people visiting hospitals accompanied by medical professionals using the latest technology. The ads tend to tag with, "For the big things...and the little things.". Extraordinary care is right here."
Inspiring Healthcare Campaigns
UK HealthCare and CORNETT Debuted the 'Extraordinary Care' Ad
Trend Themes
1. Regional Healthcare Campaigns - Opportunity for healthcare providers to locally promote their services and differentiate themselves from competitors.
2. Technology-driven Healthcare - Innovative healthcare solutions can attract patients who prioritize access to advanced technology for better outcomes.
3. Trust and Control in Healthcare Decisions - Healthcare providers can gain patient loyalty by emphasizing trust, transparency and control as key factors in healthcare decisions.
Industry Implications
1. Healthcare Marketing - Opportunity for marketing agencies to develop campaigns that build trust and differentiate healthcare providers in local or regional markets.
2. Medical Technology - Opportunity for medical technology companies to develop and market innovative tools that contribute to better patient outcomes and experiences.
3. Patient-centered Healthcare - Opportunity for healthcare providers to focus on patient-centered strategies that prioritize patient peace of mind and sense of control during stressful healthcare experiences.