Aeir is introducing the next generation of luxury fragrance with the Extrait Molecular de Parfum, which spotlights bio-engineered formulations, clean technology and circular materials. These next-gen perfumes tap into processes originally developed by NASA, as well as the expertise of the design duo behind Tesla's Sustainability & Biomaterials Strategy, Yeezy's Innovation & Future Lab Direction and LVMH's first Web-3 launch with Rimowa.
In September 2022, the brand will be introducing the travel-sized Aeir Mini Fragrance Discovery Set with the first four molecular scents: Wet Stone, Grand Rose, Suede and Virgin Olive. This discovery set pairs the luxe scents with a refillable aluminum component.
Looking to the future, Arie will be available on Aeir ID, described as" an experience-driven Web-3-ready subscription platform that features Apple Wallet integration and "Tap to Collect" functionalities via NFC technology."
Sustainable Next-Gen Perfumes
Extrait Molecular de Parfum Features Circular Materials & Clean Tech
Trend Themes
1. Circular Materials in Fragrance - The use of circular materials in fragrances presents an opportunity for disruption in sustainable, eco-friendly, and innovative fragrance-making.
2. Bio-engineered Formulations for Fragrance - The use of bio-engineered formulations in fragrances presents an opportunity for disruption in sustainable and innovative fragrance-making.
3. Clean Technology in Fragrance - The integration of clean technology in fragrance-making presents an opportunity for disruption in sustainable and eco-friendly fragrance production.
Industry Implications
1. Fragrance Making Industry - The fragrance-making industry can disrupt the market by incorporating circular materials, bio-engineered formulations, and clean technology in their production process to create innovative and sustainable fragrances.
2. Luxury Goods Industry - The luxury goods industry can leverage the growing demand for sustainable and eco-friendly products by producing fragrances with circular materials, bio-engineered formulations, and clean technology.
3. Subscription-based Retail Industry - The subscription-based retail industry can use Aeir ID's experience-driven subscription platform with Apple Wallet integration and 'Tap to Collect' functionalities via NFC technology to offer innovative and convenient ways for customers to purchase fragrances.