To celebrate its 90th anniversary and 10 years passing since the kickoff of the You're Not You When You're Hungry' campaign, Snickers created an extra-large chocolate bar with over 1,200 pounds of caramel, peanuts and nougat combined and nearly 3,500 pounds of chocolate. The large-scale chocolate bar features all of the ingredients of the classic bar, but on a much larger scale, and is equivalent to more than 41,000 single-size Snickers bars. The bar set up in the company's Waco, Texas plant with the help of hundreds of associates was branded as the "Record Satisfying Snickers" on its equally large wrapper.
Once the largest-ever Snickers bar has been consumed, it will officially be recognized by the Guinness World Records at the largest chocolate nut bar.
Record-Breaking Chocolate Bars
Snickers Created an Extra-Large Chocolate Before the Super Bowl
Trend Themes
1. Giant Food Products - Creating giant versions of popular food products for special occasions could gain attention and drive sales.
2. Record-breaking Foods - Attempting to break food-related Guinness World Records can generate publicity for brands and their products.
3. Limited-edition Products - Releasing limited-edition products that celebrate milestones or special events can create excitement and encourage consumer engagement.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore creative ways to generate buzz and excitement around their products.
2. Manufacturing - Manufacturing companies can leverage their expertise and resources to create novel products that gain public recognition.
3. Marketing and Advertising - Marketing and advertising agencies can capitalize on the opportunity to create unique campaigns for limited-edition or record-breaking products.