Ayoba-Yo revealed its new packaging during Expo West 2020. The packaging is for the company's South African beef Bitong and Droëwors Beef Sticks. The new packages are part of a company-wide rebrand, which featured new colors and designs as well as images that depict Ayoba-Yo's history. The rebranded package also displays some of the health information from the product, including that it is made from grass-fed beef, is Paleo Certified, and recently it was Whole 30 Approved.
Wian van Blommestein, the Co-Founder of the company, stated that being Whole30 Approved separates Ayoa-Yo products form others on the market.
Adam Palmer, the Ayoba-Yo Marketing Director, spoke about the, "In our redesign, it was essential that our new look represented the four pillars of our brand, which are premium, authentic, delicious and healthy."
Re-Branded Beef Stick Packaging
Ayoba-Yo Revealed Its New Packaging During Expo West 2020
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