Moscow has the most expensive cocktail in the world. Moscow has created its first ever ice terrace with a bar. This cocktail contains three 1-1,5 carat diamonds. Reka Moscow decided to make history with its restaurant. The brand added in the Italian company Crivelli as the opening event's jewelry sponsor. Crivelli provided the decadent pieces of bling for the event.
It is extremely luxurious in every way, shape and form. The lucky guest who got the chance to try this ridiculously expensive drink was entrepreneur and regular guest at Reka Moscow Andrey Melnikov. The diamond-infused drink comes with a $50,000 price tag. Hennessy V.S.O.P acts as the ice terrace sponsor by offering lesser indulgent cocktails still made with premium products.
To create this 120 square metered area almost 20 tons of pure Siberian ice was needed. The area seats a total of 80 people comfortably.
$50,000 Diamond Cocktails
Moscow Brings Us the World's Most Expensive Cocktail
Trend Themes
1. Luxurious Diamond Cocktails - Opportunity for high-end bars and restaurants to create extravagant drink experiences with precious gemstones.
2. Ice Terrace Bars - Opportunity to capitalize on the trend of creating unique outdoor drinking experiences on ice terraces.
3. Sponsorship Collaborations - Opportunity for luxury brands to collaborate with bars and restaurants to create exclusive and high-priced events.
Industry Implications
1. Hospitality - Luxury hotels and high-end restaurants can leverage the trend of creating extravagant drink experiences to attract affluent customers.
2. Jewelry - High-end jewelry brands can explore the opportunity of collaborating with bars and restaurants to showcase their luxury pieces at exclusive events.
3. Event Planning - Event planning companies can target the trend of creating unique outdoor drinking experiences on ice terraces to offer their services for organizing such events.