Many consumers know that exotic meat products exist on the market, but for those who desire them, sourcing them is not always easy and requires seeking out a distribuor who deals with more than just ordinary chicken, pork or beef. Highland Game recently launched 'Outlanddish,' a new brand that will make it easy for consumers to find exotic meats in leading supermarkets.
Some of the alternative meat products that are available through Outlanddish include Wagyu burgers, Iberico pork chops, ostrich steaks and veal burgers. In addition to packaged meats, Outlanddish also prepares several exotic meat dishes such as cottage pie, lasagna, stroganoff and chili with venison as a main ingredient.
As Highland Game describes, these new offerings are set to "challenge us to explore new mealtime possibilities."
Prepackaged Exotic Meats
Highland Game's 'Outlanddish Meats' Include Ostrich, Buffalo and More
Trend Themes
1. Exotic Meat Products - The rising demand for exotic meat products creates a potential market opportunity for food companies to develop and offer unique, high-quality products to meet emerging consumer food preferences.
2. Packaged Food Innovation - The launch of prepackaged exotic meat products opens up possibilities for food innovators to develop convenient, ready-to-eat meals while providing consumers with variety and convenience.
3. Supermarket Specialty Food Sales - Specialty food products like packaged exotic meats have a higher profit margin, and with an increasing demand for unique food products, supermarkets have the chance to stock and sell more specialty foods and expand their customer base.
Industry Implications
1. Retail - Retailers can increase their profits by stocking and selling prepackaged exotic meat products, enticing more customers with variety and enabling them to enjoy the convenience of specialty products.
2. Food and Beverage - The food and beverage industry has the opportunity to leverage the rising demand for exotic meat products by developing and producing new, unique and high-quality meat products to meet consumer needs and preferences.
3. Agriculture - The agriculture industry can explore and develop sustainable and ethical farming practices for raising exotic animals, leading to the production of more affordable packages of exotic meats for a broader customer base.