This interactive and evocative music video is intended to draw people into a discussion about depression and mental health. 'Replace the Face' launched on Blue Monday (January 19th, 2015) and is a fitting platform given today Bell is donating 5 cents to mental health initiatives in Canada for everyone using the #BellLetsTalk hashtag on a variety of different social media platforms.
In the evocative music video, viewers are assigned a character (either male or female) and are engaged in discussions of depression and suicide (issues tackled in the short film) through a message board after. The collaborative effort, the mini-site is from Australian band Lowlakes and Dutch creative agency Spektor. The project is intended to create not just social change, but communal space and communication of shared experiences.
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
Trend Themes
1. Interactive Mental Health Videos - Opportunity for creating interactive digital platforms that encourage open discussions and raise awareness about mental health.
2. Depression and Suicide Awareness - Opportunity for content creators to address difficult topics and promote mental health advocacy through creative ways.
3. Collaborative Communication Platforms - Opportunity to develop online platforms that foster communal space and shared experiences for individuals dealing with mental health issues.
Industry Implications
1. Music - Integration of music and storytelling to address mental health can create innovative ways for musicians to connect with their audience and promote social change.
2. Digital Media - Utilizing interactive videos and message boards to raise awareness about mental health can disrupt traditional methods of mental health advocacy and education.
3. Creative Agency - Collaborating with artists and musicians to create impactful content about mental health can provide new opportunities for creative agencies to make a positive social impact.