Riding the continued popularity of its Everything But the Bagel Sesame Seasoning Blend, Trader Joe's has just debuted new Everything But the Bagel Seasoned Kettle Cooked Potato Chips.
For those unfamiliar, Trader Joe's Everything But the Bagel Sesame Seasoning Blend is a seasoning mix made up of sesame seeds, sea salt flakes, dried minced garlic, dried minced onion, black sesame seeds, poppy seeds – all the fixings you'd find on an everything bagel.
Now, the same seasoning blend has been used to make crunchy kettle chips. Trader Joe’s new Everything But the Bagel Seasoned Kettle Cooked Potato Chips are made with Lady Clair and Dakota Pearl potatoes, which are grown in Western Canada and kettle-cooked in small batches. As you might have guessed the chips are then seasoned with salt, sesame seeds, poppy seeds, garlic powder, onion powder, and black pepper. Trader Joe's also adds a pinch of sugar, a little sesame oil, and additional natural flavors to give the chips that perfect everything bagel flavor.
Everything Bagel Chips
Everything But the Bagel Seasoned Kettle Cooked Potato Chips are Here
Trend Themes
1. Everything but the Bagel - The popularity of the Everything But the Bagel seasoning blend has opened up opportunities for incorporating its flavors into other food products.
2. Kettle Cooked Chips - Using kettle cooking techniques to make chips has become a popular trend, allowing for new flavors and textures to be added.
3. Savory Snacks - Consumers are looking for savory snack alternatives to traditional sweet snacks, creating opportunities for innovative snack products.
Industry Implications
1. Food Processing - Companies specializing in food processing can take advantage of the trend towards incorporating new flavors into traditional snack products.
2. Snack Food Manufacturing - Snack food manufacturers can use the trend of kettle cooking to differentiate their products and offer new flavors.
3. Retail - Retailers can offer consumers new and unique snack options such as the Everything But the Bagel seasoned kettle cooked chips, attracting customers with a variety of products.