Maya Kaimal Foods recently expanded its product lineup with the debut of a new curry lineup called Everyday Chana.
Everyday Chana is a range of chickpea-based curries that are plant-based and ready-to-eat. The name Chana comes from the Indian word for chickpeas, which is the star ingredient of the new lineup. As company Founder Maya Kaimal explains, "There are so many wonderful chickpea dishes in Indian cuisine, and I wanted to shine a light on some of my favorites. Given the success of our lentil-based Everyday Dal, it made sense to extend the line to include chickpea-based meal options."
With a growing number of consumers in North America exploring Indian cuisines, the Everyday Chana lineup provides a tasty and vegan-friendly way to explore South Asian flavors.
Chickpea-Based Curry Lineups
Maya Kaimal Foods Launched 4 Chickpea Curries Called Everyday Chana
Trend Themes
1. Plant-based Meal Options - Maya Kaimal's Everyday Chana curry lineup provides a plant-based meal option for consumers who are exploring Indian cuisine.
2. Chickpea-based Products - Maya Kaimal's Everyday Chana curry lineup highlights the use of chickpeas in innovative product offerings.
3. Exploration of South Asian Flavors - The growing interest of North American consumers in Indian cuisine presents an opportunity for companies to offer South Asian-inspired product lines like Maya Kaimal's Everyday Chana.
Industry Implications
1. Food and Beverage - Maya Kaimal's curry lineup showcases innovation in the food and beverage industry through the use of chickpeas in plant-based meal options.
2. Vegetarian and Vegan Products - Maya Kaimal's Everyday Chana curry lineup provides innovative options for vegetarian and vegan consumers looking to explore Indian cuisine.
3. Ethnic Foods - The growing interest in Indian cuisine among North American consumers presents an opportunity for companies to expand their ethnic food product offerings, like Maya Kaimal's Everyday Chana curry lineup.