The Ever app is a new tool that allows users to identify the clothes, objects, people and places from popular TV shows. This means that users can now shop the wardrobe of their favorite characters with just the touch of a button.
The Ever app is available for Android, iOS and Chrome, making it easy to use on a wide variety of devices. To use Ever, users simply begin streaming their favorite show and then tap the button at the bottom of the screen when they see something they like. The app will then take a screenshot from the program and identify the objects, clothes and people in the scene. Each item is accompanied by a link that allows users to instantly purchase their favorite items.
While the app only works with certain streaming services right now, Ever does demonstrate the future of using video content to facilitate online shopping.
Wardrobe-Identifying Apps
The Ever App Identifies the Clothing Worn by Characters on Television
Trend Themes
1. Clothes-identifying Apps - Disruptive innovation opportunity: Develop an app that identifies clothes from any source, not just TV shows, to enable users to shop their favorite items.
2. Object-identifying Apps - Disruptive innovation opportunity: Create an app that can identify objects from any type of visual content, allowing users to easily find and purchase similar items.
3. Video-driven Online Shopping - Disruptive innovation opportunity: Build a platform that leverages video content to facilitate online shopping, creating a seamless shopping experience for users.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate clothes-identifying apps with fashion retail platforms, providing a direct link for users to purchase items they like.
2. E-commerce - Disruptive innovation opportunity: Develop object-identifying apps for e-commerce platforms, enhancing the search and purchase process for consumers.
3. Streaming Services - Disruptive innovation opportunity: Collaborate with wardrobe-identifying apps to expand the services to various streaming platforms, creating additional revenue streams.