Dove's Even Tone Antiperspirant Deodorant in Calming Breeze provides 48-hour protection, brightening benefits and moisturization. In fact, a quarter of this formula features moisturizers to deliver skin-caring benefits to an often overlooked area of the body.
With regular use, this antiperspirant stick works to restore the natural tone of the underarm and reduce the appearance of unevenness. The formula infused with Vitamin B3 (niacinamide) helps restore the natural tone of skin while supporting lasting freshness with a calm, soft and sophisticated floral scent. Besides the Calming Breeze scent, Dove also offers other varieties like Restoring Powder, also enhanced by Vitamin B3.
Underarm darkness is a pain point for many consumers and brightening products specifically for this area of the body help to address hyperpigmentation or darkening, promoting a more even skin tone and a boost in confidence in sleeveless attire.
Multi-Benefit Antiperspirants
Dove's Even Tone Antiperspirant Restores Natural Underam Tones
Trend Themes
1. Brightening Antiperspirants - Opportunity for developing antiperspirants that address hyperpigmentation or darkening in the underarm area, promoting a more even skin tone.
2. Moisturizing Antiperspirants - Potential to create antiperspirant formulas with increased moisturization to deliver skin-caring benefits and address the often overlooked underarm area.
3. Multi-benefit Deodorants - Chance to develop deodorants that provide 48-hour protection, brightening benefits, and moisturization to cater to consumer demand for all-in-one products.
Industry Implications
1. Personal Care - Personal care industry can capitalize on the demand for brightening antiperspirants and moisturizing formulas for the underarm area.
2. Cosmetics - Cosmetic companies have an opportunity to create multi-benefit deodorants that combine long-lasting protection, brightening effects, and moisturization.
3. Skin Care - Skin care industry can explore the development of underarm care products that focus on brightening and moisturization to restore the natural tone of the skin.