The Winter 2008 issue of Hong Kong magazine Privé Asia features an unusual editorial that tackles the issue of Western evangelists coming over to Asian countries and trying to preach and convert the people.
The result is a rather intriguing editorial entitled "The Evangelist" that showcases couture fashion pieces with a religious twist added to the theme.
The black-and-white editorial features model Elyse Sewell captured by photographer Baldovino Barani with styling by Holly Suan Gray.
Implications - Religious imagery has always been considered a touchy subject, however due to this recent wave of liberalization it no longer is. This pattern is telling of the open and free society that has recently opened up to a whole host of ideals. Businesses can benefit by using this new freedom in other topics previously unexplored.
Religious Editorials
‘The Evangelist' in Prive Asia
Trend Themes
1. Religious Imagery in Fashion - Opportunities exist for businesses to incorporate religious imagery into fashion and design, tapping into the growing acceptance and fascination with spirituality.
2. Exploration of Taboo Topics - With the recent wave of liberalization, businesses have the chance to address previously touchy subjects and explore new ideas that were once considered off-limits.
3. Integration of Ideals in Society - As society becomes more open and free, businesses can take advantage of this shift by promoting and embracing a range of previously unexplored topics and beliefs.
Industry Implications
1. Fashion - The fashion industry can incorporate religious imagery into designs, creating unique and thought-provoking collections that appeal to a growing fascination with spirituality.
2. Media and Publishing - By addressing taboo topics and exploring new ideas, businesses in the media and publishing industries can create engaging content that resonates with audiences seeking fresh perspectives and discussions.
3. Marketing and Advertising - With the integration of new ideals in society, businesses in marketing and advertising can develop campaigns that embrace and celebrate diverse beliefs, appealing to a broader customer base and fostering inclusivity.