Milla teamed up with design agency Artgroup Bruketa&Zinic OM Baku to create these limited-edition European Game labels for its drinkable dairy products. The bottled dairy drinks are now dressed in labels that represent different sports. Each sport is part of the European Games that will be taking place in the Summer of 2015.
Milla has been selected as the dairy supplier for the sporting events. 'Aryan' is the dairy drink that will contain the promotional labels for the games. The labels are differentiated based on 12 different sports. Each label represents a different sport by showing images of people participating in the sports.
The labels use images of white figures playing sports and the background contains colorful details like sports balls and boat paddles. The sports that are portrayed on the labels include boxing, gymnastics and fencing.
Sporty Drink Packaging
'Milla' Launched Limited-Edition Labels Inspired by the European Games
Trend Themes
1. Personalized Packaging - Creating personalized labels based on events or occasions.
2. Limited-edition Labels - Designing unique and exclusive labels for a set time period.
3. Visual Branding - Incorporating eye-catching visuals on packaging to attract consumers.
Industry Implications
1. Sports Events - Providing customized packaging for sporting events and teams.
2. Beverage Packaging - Creating unique packaging designs for beverage products.
3. Dairy Industry - Incorporating sports themes into dairy product packaging to appeal to a wider audience.