European Drinks packages straight vodka into a container reminiscent of a children's juice box.
At first glance, this adult juice box looks to be part of a funny parody or joke, but I'm afraid to inform you that it is an actual product for sale -- in real life.
This kind of packaging is kind of funny, but also scary too. It would be very simple for a child to mistake this vodka for juice. With deceptive packaging like this, there is no doubt that this premise from European Drinks would not be allowed to be sold within North America.
The drink titled Scandic Drink Vodka looks like it should be packed in one's lunch pail with an apple and ham sandwhich and not in a liquor store.
Adult Juice Boxes
European Drinks Sells Vodka in a Non-Traditional Container
Trend Themes
1. Deceptive Packa Ging - The trend of packaging products in a way that may deceive consumers, creating potential ethical and safety concerns.
2. Adult-child Parody - The trend of using humorous or unconventional packaging to create an ironic contrast between adult products and children's items.
3. Novelty Packaging - The trend of creating unique and attention-grabbing packaging designs to differentiate products from competitors and attract consumers.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can explore disruptive innovation opportunities by developing packaging solutions that balance creativity and consumer safety.
2. Consumer Goods - The consumer goods industry can capitalize on the trend of adult-child parody packaging by creating unique marketing campaigns that playfully challenge societal norms.
3. Packaging and Design - The packaging and design industry can leverage the trend of novelty packaging to offer innovative solutions that capture consumers' attention and enhance product experiences.