ETINA is an emerging cosmetics brand that is introducing a line of body lotions and shower gels under the name HAPPY. The designs for the 'Happygel' packaging was developed by Lavernia & Cienfuegos, which are fun, bright and peppy.
The outsides of the youthful bottles are sleek and look silky smooth to the touch, hinting the same of ETINA HAPPY products. However, for a little bit of contrast, the colorful bottles are stamped with vintage-style icons that represent the delicious product scents like cookies, fruit, chewing gum rolls and mojitos.
The packaging is quite minimal, but with a small and prominent description on each bottle, along with the vibrant product color and icon, there's enough to awaken your senses and get you curious enough about ETINA HAPPY.
Tantalizingly Smooth Skincare Bottles
The ETINA HAPPY Packaging is Youthful and Bright
Trend Themes
1. Youthful Packaging Design - The ETINA HAPPY packaging showcases a youthful and vibrant design, offering opportunities for companies to create packaging that appeals to younger consumers.
2. Minimalist Packaging - The minimalistic design of the ETINA HAPPY bottles presents an opportunity for companies to explore simple and clean packaging that stands out on store shelves.
3. Iconic Product Representation - The use of vintage-style icons on the ETINA HAPPY bottles presents a trend of representing product scents visually, allowing companies to create unique and memorable packaging.
Industry Implications
1. Cosmetics - The ETINA HAPPY packaging trend can be implemented by cosmetics companies looking to attract younger consumers with visually appealing packaging.
2. Skincare - The sleek and smooth design of the ETINA HAPPY bottles presents an opportunity for skincare brands to create packaging that conveys a sense of luxury and quality.
3. Food and Beverage - The use of iconic product representations on the ETINA HAPPY bottles can inspire food and beverage companies to create packaging that visually represents the taste and aroma of their products.