These African amulets symbolize optimistic meanings including, but not limited to: love, hope and fresh beginnings. De Beers, the diamond cartel, is launching an Amulet Collection for those interested in a new glitzy, ethnic chic style.
Rings and pendants are available worldwide. The diamonds are set in 18 karat white gold, many taking the form of African tribal masks.
Implications - Embracing the rich cultures of the world in order to create valuable and sought-after accessories is a definite innovation gold mine. Consumers are always impressed when an item incorporates complex and rich symbolism in its design, as this adds a level of mystery and sophistication beyond the traditional or the expected.
Ethnic Bling
De Beers Launches Amulet Collection
Trend Themes
1. Ethnic-inspired Jewelry - Designing jewelry that incorporates diverse cultural elements can add a level of mystery and sophistication beyond the traditional or the expected.
2. Symbolic Jewelry - Creating accessories that incorporate complex and rich symbolism in its design can impress consumers and add value to the item.
3. Ethical Luxury - Designing jewelry that is ethical and sustainable can meet the growing consumer demand for socially responsible luxury goods.
Industry Implications
1. Jewelry - The jewelry industry can incorporate diverse cultural elements in their designs to appeal to a wider audience and add value to their products.
2. Fashion - The fashion industry can incorporate cultural-inspired accessories to add a level of sophistication and uniqueness to their collections.
3. Luxury Goods - The luxury goods industry can meet the growing demand for socially responsible products by creating ethical and sustainable jewelry.