Essentia Water is a supercharged hydration water bottle brand that is purified to 99.9% with 9.5pH or higher. The water is infused with electrolytes to provide superior hydration and is ionized for a clean smooth taste. In addition, the brand uses a unique three-step process and has been shown to rehydrate better than other traditional water.
Essentia Water boasts clean, minimal packaging that evokes a contemporary yet subtle aesthetic. Its white, black, and red colorways help the water bottle brand stand out from competitors.
Moreover, the brand is dedicated to improving the lives of its fellow human. In 2020 alone, Essentia Water's Believe+ platform contributed more than $1.5 Million to key initiatives that included both environmental and humanitarian benefits.
Ultra-Hydrating Bottled Water
Essentia Water Is Infused with Electrolytes for Better Hydration
Trend Themes
1. Electrolyte-infused Water - Brands can invest in producing electrolyte-infused water packaging using clean aesthetic design to appeal to consumers' preferences for both aesthetics and enhanced hydration.
2. Ultra-purified Water - Brands can explore ultra-purified water options that also rehydrate better than traditional water, tapping into the market's desire for healthier hydration options.
3. Sustainability Initiatives - Brands can integrate sustainability initiatives like Essentia Water's Believe+ program to promote social responsibility and encourage customer loyalty.
Industry Implications
1. Bottled Water - The bottled water industry can invest in producing electrolyte-infused and ultra-purified water options, while also implementing sustainable initiatives like Essentia Water's Believe+ program.
2. Athletic Hydration Products - The athletic hydration industry can explore producing electrolyte-infused water and marketing it as a healthier and more effective alternative to traditional sports drinks.
3. Eco-friendly Packaging - The eco-friendly packaging industry can collaborate with bottled water brands to provide sustainable packaging options that align with the brand's clean and minimal aesthetic and sustainability initiatives.