Starbucks' Espresso Cloud IPA is the newest drink addition to the 'Starbucks Evenings' menu. As its name suggests, the drink is a hoppy IPA that gets combined with Starbucks espresso and hints of fruit flavors for a unique handcrafted beverage.
To create the Espresso Cloud IPA, Starbucks Evenings baristas need to do more than simply opening a can. The beverage doesn't come prepackaged, meaning that it needs to be prepared and mixed fresh every time it's ordered. For consumers, that means getting a unique cocktail whenever they patronize a Starbucks Evenings location.
To make the Espresso Cloud IPA, baristas shake espresso over ice with orange pieces and some sweet vanilla. This shaking motion produces a foam that is then layered on top of a pint of IPA. The cold espresso is then served on the side, and consumers can choose to pour it into their beers.
Espresso-Infused IPAs
Starbucks' Espresso Cloud IPA is a Craft Beer with Espresso and Citrus
Trend Themes
1. Espresso-infused Beers - Opportunity for craft breweries to create unique flavor profiles by infusing espresso into their beer recipes.
2. Freshly Prepared Cocktails - Restaurants and bars can attract customers by offering handcrafted beverages that are prepared and mixed fresh upon order.
3. Flavor Layering Techniques - Innovative opportunities for mixologists to experiment with layering different flavors, such as espresso and citrus, for unique taste experiences.
Industry Implications
1. Craft Beer - Craft breweries can tap into the trend of espresso-infused beers to create new and exciting offerings for beer enthusiasts.
2. Hospitality - Restaurants and bars within the hospitality industry can leverage freshly prepared cocktails to enhance their beverage menus and attract customers.
3. Mixology - Mixologists can explore flavor layering techniques to create innovative and memorable cocktails that offer a delightful sensory experience.