This ESPN 2014 World Cup ad aims to celebrate the dedication of soccer fans around the world to catch games on TV regardless of what timezone they're in and whatever else they may have going on their lives. The slogan for the ad, 'Every 4 Years, The World Has One Time Zone', perfectly captures soccer fans' thinking during the World Cup.
Any soccer fan worth his or her salt has had to pull some sort of trick or excuse to watch a big game at some point or the other, and this ESPN 2014 World Cup ad conveys just that. The ad shows fans in different parts of the world overcoming different challenges to watch World Cup games.
The ad depicts a group of fans in Ghana powering their television set with a treadmill, a Russian fan sneaking past his sleeping mother and an American man ducking out of the office early.
Dedicated Soccer Fan Ads
This ESPN 2014 World Cup Ad Celebrates Global Soccer Fans' Dedication
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Industry Implications
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