Esembly Baby recently partnered with renowned graphic designer Reyna Noriega to launch a stunningly designed, postpartum-focused zine called 'Arrival.' Arrival boasts tips, essays, recipes and more for contemporary parents, all backed by experts cross all areas of birth and baby-raising.
Alongside the zine, the brands also joined forces to debut two limited edition cloth diaper prints. These stunning cloth diapers boast an adorable waterproof cover that layers over the brand's soft and thirsty Inner to. In addition, the diaper also doubles as a swimming suit option for babies.
All proceeds from the collection and Zine will go to the organization Every Mother Counts, a non profit dedicated to making all pregnancy and childbirth "safe for every mother, everywhere."
Postpartum-Focused Zines
Esembly Baby and Reyna Noriega Launch a Zine Called Arrival
Trend Themes
1. Postpartum Support - There is an opportunity for creative and informative publications like 'Arrival' that provide postpartum support through tips, essays, and recipes, to become more prevalent in the baby-raising industry.
2. Sustainable Baby Products - Developing environmentally friendly and multipurpose baby products like Esembly's cloth diapers that double as a swimming suit can increase the appeal and practicality of sustainable baby-raising among eco-conscious parents.
3. Socially Conscious Collaborations - Collaborating with non-profits and prioritizing ethical values, as Esembly has with Every Mother Counts, creates an opportunity for baby-raising brands to distinguish themselves and attract consumers with socially conscious values.
Industry Implications
1. Baby-raising - The baby-raising industry can leverage the trend of postpartum support, sustainable baby products, and socially conscious collaborations to innovate products and marketing strategies that appeal to modern parents.
2. Graphic Design - Graphic designers can tap into the demand for postpartum support and collaborate with baby-raising brands to create informative, visually appealing, and useful publications like 'Arrival'.
3. Non-profit Organizations - Non-profit organizations working towards maternal healthcare like Every Mother Counts can benefit from collaborations with baby-raising brands like Esembly Baby, helping reach more donors and achieve greater impact.