Erotic Branding
Upsurge in Sexy Branding for Cosmetics
With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands. The Chicago Sun-Times describes, "Makeup has always been about sex -- usually implicitly. Now things are becoming more explicit. Sexy names are overrunning cosmetics counters, making a simple task such as buying blush seem like a trip to the curtained-off section of your local movie rental place." Some believe that the trend is growing because sexy make-up has a broader appeal than lingerie which is blatantly marketed using just one body type. In contrast, sexy make-up is appealing to all woman.
Trend Themes
1. Explicit Make-up - There is a trend towards using explicit and provocative names for cosmetics, appealing to a broader audience.
2. Inclusive Marketing - Cosmetic brands are shifting towards more inclusive marketing strategies, targeting women of all body types and ages.
3. Sensual Branding - Brands are utilizing sensual branding techniques to create a more immersive and provocative beauty experience.
Industry Implications
1. Cosmetics - The cosmetics industry is embracing erotic branding as a way to differentiate their products and attract a wider consumer base.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of explicit make-up by creating innovative and attention-grabbing campaigns.
3. Retail and E-commerce - The retail and e-commerce industry can explore new ways to showcase and sell sensual make-up products, catering to the growing demand in the market.