Swiss dairy conglomerate Emmi has teamed up with Equator Coffees, a women-owned specialty coffee roaster based in California, to launch a new line of ready-to-drink (RTD) cold brew coffee products under the joint venture Emmi Equator RTD Coffee.
The partnership will introduce four cold brew variations: Pure Black, Hint of Milk and Sugar, Velvet Mocha, and Hint of Vanilla, with prices ranging from $3.99 to $4.99 per 8.5-ounce bottle. These premium beverages will be available at Equator's ten cafés across California and selected retailers in the state.
The coffee blend for these products will be sourced from Colombia, Ethiopia, and Indonesia, and roasted in California, ensuring a high-quality, café-style experience for consumers on the go. Brett Lanford of Emmi Equator RTD expressed confidence in the venture's potential to drive market growth, while Equator's co-founder, Helen Russell, highlighted the brand's commitment to fostering community through coffee.
This strategic alliance not only expands Equator's product offering but hints at Emmi's ambition to carve out a significant presence in the booming RTD coffee segment, potentially reshaping market dynamics in the specialty coffee industry.
RTD Brew Coffee Products
Emmi Enters Joint Venture with Equator Coffees
Trend Themes
1. RTD Coffee Products - The partnership between Emmi and Equator Coffee introduces a new line of ready-to-drink (RTD) cold brew coffee products, disrupting the beverage industry.
2. Café-style Experience - The collaboration ensures a high-quality, café-style experience for consumers on the go, creating disruptive innovation opportunities in the coffee industry.
3. Market Growth - Emmi Equator RTD aims to drive market growth in the booming RTD coffee segment, potentially reshaping market dynamics in the beverage industry.
Industry Implications
1. Dairy Industry - The joint venture between Emmi and Equator Coffee presents disruptive innovation opportunities in the dairy industry with the launch of new RTD coffee products.
2. Specialty Coffee Industry - The strategic alliance hints at Emmi's ambition to carve out a significant presence in the specialty coffee industry, introducing disruptive innovation opportunities in the market.
3. Retail Industry - The availability of Emmi Equator RTD coffee products in selected retailers in California opens up disruptive innovation opportunities in the retail industry.