Sean Wotherspoon works in collaboration with adidas Originals once again and this time around, he creates a new iteration of the EQT Support 93 sneaker model in a bright color palette. It blends together hues of old gold, red, and active purple together for the season.
The shoe fuses signature hues for a vibrant look and does so using a blend of technical materials. There is a utilitarian design language in this iteration's tonal palette with bright yellow making up the toe area, the vamp, and interior detail. Purple makes its way to the mid section, the tongue, and the heel section for tonal contrast and embroidery accents in white, red, yellow, and purple detail the sneaker.
Paneling Colorful Vibrant Sneakers
Sean Wotherspoon and adidas Originals Drop the EQT Support 93
Trend Themes
1. Colorful Sneakers - Opportunity for footwear companies to incorporate bright, bold color palettes into designs for more eye-catching products.
2. Collaborative Sneaker Releases - Opportunity for brands to collaborate with influencers and designers for new and fresh takes on sneaker models.
3. Technical Material Sneakers - Opportunity for footwear companies to experiment with technical materials like those used in the creation of the EQT Support 93, providing a look and feel that stands out among competitors.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to capitalize on the trend of colorful sneakers and collaborate with designers and influencers for fresh releases.
2. Fashion Industry - Opportunity for fashion brands to incorporate colorful sneakers into outfits and fashion campaigns for a bold, eye-catching look.
3. Sportswear Industry - Opportunity for sportswear brands to experiment with technical materials in their sneaker designs, providing athletes with unique performance capabilities and a standout look.