Epicutis is a clean, medical-grade luxury skincare line. The brand unveiled that it is the first professional skincare brand in the United States to receive the coveted EWG certification. EWG, or the Environmental Working Group, is one of the most highly regarded institutions in protecting consumer health. Epicutis has received the certification as a reflection of its commitment to high-quality standards, complete transparency, and premium, clean ingredients.
The new title marks the brand as a leader in the non-toxic skincare industry in the United States. Epicutis uses highly concentrated therapeutic ingredients sourced from in-house manufacturers. All of its luxury professional skincare products are responsibly sourced, vegan, non-GMO, non-toxic, and completely transparent for maximum consumer satisfaction.
EWG-Verified Skincare Brands
Epicutis is the First Pro Skincare Brand to Receive EWG Status
Trend Themes
1. Ewg-certified Skincare Brands - Brands can explore obtaining EWG certification for their skincare products as a way to stand out in an increasingly crowded and competitive market.
2. Clean Beauty - The rise of clean beauty and demand for non-toxic skincare presents an opportunity for companies to innovate and create products that cater to this trend.
3. Transparency in Skincare - Consumers are increasingly demanding transparency from skincare brands, encouraging companies to embrace transparency as a way to build trust and loyalty.
Industry Implications
1. Skincare - Skincare companies can capitalize on the growing demand for non-toxic products by exploring innovative and sustainable ways to create clean beauty products.
2. Professional Beauty - Professional skincare brands can differentiate themselves and appeal to health-conscious consumers by obtaining EWG certification and committing to transparency and clean ingredients.
3. Sustainability - The trend towards non-toxic and clean beauty aligns with the growing focus on sustainability, presenting an opportunity for skincare companies to explore innovative and eco-friendly production methods.