Sprout Living is extending its best-selling line of Epic Protein with the all-new Epic Protein Premium product range, which introduces nutrition products that are packed with functional benefits. The multi-source protein products include Pro Collagen, Coffee Mushroom and Real Sport, each of which are enhanced with superfoods and adaptogenic ingredients.
The cleanly formulated Epic Protein: Pro Collagen Premium Superfood Protein is certified organic and free from gluten, dairy, GMO ingredients and additives. This product looks different from others with collagen on the market, as it is vegan-friendly and packed with ingredients like rosehips, bamboo silica, biotin, raspberry, pomegranate and sea buckthorn.
While Sprout Living's Epic Protein: Coffee Mushroom offers an adaptogenic boost and immune support for coffee lovers, the Epic Protein: Real Sport boasts red banana, ginger and a performance-boosting blend.
Multi-Source Protein Products
Epic Protein Premium is Enhanced with Superfoods & Adaptogens
Trend Themes
1. Rise of Functional Protein Products - The introduction of multi-source protein products with functional benefits presents an opportunity for companies to tap into the growing demand for nutrition-packed alternatives.
2. Plant-based Collagen Alternatives - The development of vegan-friendly collagen products utilizing ingredients like rosehips, bamboo silica, and sea buckthorn opens up a disruptive innovation opportunity in the beauty and wellness industry.
3. Adaptogenic Protein Blends - The inclusion of adaptogenic ingredients in protein products, such as in the Coffee Mushroom variant, offers an innovative way for companies to cater to health-conscious consumers seeking immune support and stress relief.
Industry Implications
1. Nutrition and Health Supplements - The multi-source protein products with added functional benefits create new opportunities for companies operating in the nutrition and health supplements industry to attract a wider customer base.
2. Plant-based Food and Beverage - The rise of plant-based collagen alternatives presents a disruptive opportunity for companies in the food and beverage industry to develop innovative products that cater to the growing demand for sustainable and vegan-friendly options.
3. Beauty and Wellness - The development of vegan collagen products opens up disruptive innovation prospects for companies in the beauty and wellness industry to offer cruelty-free, plant-based alternatives to traditional collagen-based beauty products.