'Raw' is a new brand of energy gum that's looking to get competitive with the energy drink market. Unlike a lot of energy drinks out there, Raw Chewing Gum is completely free of sugar, but with ingredients like Taurine and Vitamin B, you'll get the same boost of energy without having to get it from a can.
Since energy drinks are typically consumed by busy people who have places to be, this energizing gum could have huge potential, since it's easier to carry around on a regular basis, plus it leaves your hands totally free to do other things.
Raw Chewing Gum was first introduced about a month ago and is now available in the United Kingdom, Germany, France and Holland.
Energizing Chewing Gums
Raw Energy Gum Delivers a Boost Like an Energy Drink
Trend Themes
1. Sugar-free Energy Products - The trend of sugar-free energy products presents an opportunity for companies to offer alternative options to traditional energy drinks.
2. Convenient Energy Boosters - The rise of convenient energy boosters like energy gum caters to busy individuals who need quick and portable sources of energy throughout the day.
3. Innovative Energy Delivery Systems - The emergence of energy gum as an alternative to energy drinks showcases an opportunity for companies to explore innovative methods of delivering energy.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the sugar-free energy product trend by developing and marketing innovative energy boosters like energy gum.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of convenient energy boosters by creating and promoting natural energy alternatives in easily consumable forms.
3. Packaging and Distribution - The packaging and distribution industry can explore disruptive innovation opportunities by designing efficient and portable packaging solutions specifically tailored for energy gum and similar products.