Eric Cai Shi Wei has done a phenomenal job generating awareness for the WWF China with the use of two unlikely mediums: clocks and popsicles.
Shown in the above gallery, Eric Cai Shi Wei designed popsicle sticks that resemble the shape of endangered species alongside a clock that shows the diminishing numbers of animals in our world. Both endeavors are delightfully creative and innovative in approach, lending to the sure-fire success of Wei's projects.
Implications - Products that raise awareness on an issue appeal to shoppers who are looking for more stimulating items. Designs like this let consumers get involved without dedicating too much time. Companies could increase their appeal by creating more items like this.
Endangered Popsicles
Eric Cai Shi Wei Raises Awareness for the WWF China
Trend Themes
1. Awareness-driven Products - Creating products that raise awareness on social or environmental issues can tap into the demand for more engaging and impactful items.
2. Creative Design Solutions - Using innovative and artistic designs, companies can capture consumer attention and inspire action.
3. Time-sensitive Messaging - Incorporating time-based elements in products or campaigns can effectively convey urgency and encourage immediate engagement.
Industry Implications
1. Advertising and Marketing - Advertising agencies and marketing firms can leverage creative design solutions to help their clients raise awareness and engage audiences.
2. Eco-friendly Products - Eco-conscious brands can create awareness-driven products that align with their sustainability values, appealing to environmentally conscious consumers.
3. Non-profit Organizations - Non-profit organizations can utilize time-sensitive messaging approaches to highlight the urgency of their cause and drive support and donations.