Rather than being packed with bandages and tools for repairing the physical body, the Emotional First Aid Kit from The School of Life is said to be packed with "salves to some of life’s most challenging psychological situations." These salves take the form of cards that offer advice for some of the most common scenarios, including everything from "I can't sleep" to "I will never find the right partner."
As evidenced by the outer packaging of the kit, The School of Life modeled this set of cards on real medical first aid kits, helping to remind people that emotional well-being is just as important as looking after one's physical health.
Ultimately, the kit aims to promote confidence and resilience by offering wise words from thoughtful people on some of life's toughest times.
Emotional Aid Card Kits
The School of Life's 'Emotional First Aid Kit' Provides Advice
Trend Themes
1. Emotional First Aid Kits - Creating and marketing emotional first aid kits could be an emotional wellness trend that may disrupt the mental and well-being industry by promoting self-care and resources for people who need it.
2. Self-care Cards - Self-care cards could be a trend that offers quick solutions to everyday emotional issues and could disrupt mental health and counseling industries by offering alternative self-care resources.
3. Storytelling Therapy - Storytelling therapy could be a trend that tackles emotional issues through the power of stories and may disrupt traditional therapy industries by offering immersive and engaging therapeutic experiences.
Industry Implications
1. Mental Health and Well-being Industry - The Mental Health and Well-being Industry may need to embrace new trends like Emotional First Aid Kits and Self-Care Cards to offer alternative resources and methods for individuals seeking help.
2. Counseling and Psychotherapy Industry - The Counseling and Psychotherapy industry may find disruptive innovation opportunities in Storytelling Therapy and similar immersive and engaging techniques that tackle difficult emotional issues.
3. Marketing and Advertising Industry - The Marketing and Advertising industry may need to adapt to the growing trend of offering emotional wellness resources like Emotional First Aid Kits and Self-Care Cards to promote self-care and emotional well-being.