'Ellenos Milk + Fruit' expands on the Greek yogurt brand's healthy product offerings, supplying consumers with a simple snack and breakfast alternative that contains absolutely no added sugar or chemical sweeteners—featuring 50 percent less sugar than its other yogurt products.
Ellenos Milk + Fruit is made using real milk and fruit, platforming whole food ingredients that are sourced from a single local farmer, or made in-house. The 5.3 ounce cups come in four delicious flavors: 'Pineapple Ginger,' 'Cherry Vanilla,' 'Fig Raisin,' and 'Apple Cinnamon.' Ellenos Co-Founder Con Apostolopoulos spoke to the release, stating "We’ve heard consumer feedback of people looking for a no sugar added option and think we’ve created something truly better tasting than what currently exists in the market that will make them say ‘wow’ at first bite. With Ellenos Milk + Fruit we are offering a way to enjoy Ellenos every day and look forward to seeing how our customers incorporate the product into breakfast, snacks, treats and more as we continue to push the boundaries of how yogurt should taste and be enjoyed."
The simplified low-sugar variety is available exclusively at Whole Foods locations across the Pacific Northwest.
Healthy Fruit Puree Yogurt
The 'Ellenos Milk + Fruit' Line Contains No Added Sugar or Sweeteners
Trend Themes
1. No Sugar Added - The trend of no sugar added products presents an opportunity for companies to create healthier alternatives without sacrificing taste or quality.
2. Whole Food Ingredients - Utilizing whole food ingredients sourced from local farmers or made in-house is a trend that promotes transparency, sustainability, and supports local businesses.
3. Alternative Snack Options - The demand for convenient and healthy snack options opens up opportunities for innovative products like the 'Ellenos Milk + Fruit' line, which provides a simple and delicious alternative to traditional snacks.
Industry Implications
1. Dairy - The dairy industry can capitalize on the trend of no sugar added products by developing healthier options that cater to health-conscious consumers.
2. Food and Beverage - The trend of using whole food ingredients presents an opportunity for the food and beverage industry to create products that align with the preferences of health-conscious consumers.
3. Retail - The demand for alternative snack options opens up opportunities for retailers to stock and promote innovative products like the 'Ellenos Milk + Fruit' line, which can attract health-conscious customers looking for convenient and healthy options.