This ELLE Australia January 2014 editorial is so fabulous, it will make you want to go to the gym even more than reading a fashion magazine usually makes you want to. In this pictorial, photographer Philip Gay shoots stylish sportswear on a crisp white backdrop. Model Ali Michael playfully jumps around as her hair is blown around.
Chic shorts and sporty sweaters dominate in this ELLE Australia January 2014 fashion shoot. The styling seems to have a general rhythm to it; teeny tinny on the bottom and big and bulky on the top. But don't get it wrong, this cute shoot is never frumpy. A lot of the garments are in fun poppy colors and the luxury quality comes through in the pictures. Shiny materials are used to add visual interest and the occasional baseball cap adds a bit of urban cool.
Sporty Urban Editorials
Philip Gay Captured Ali Michael for the ELLE Australia January 2014 Issue
Trend Themes
1. Stylish Sportswear - Opportunity for disruptive innovation in creating trendy sportswear that is both functional and fashion-forward.
2. Mix and Match - Opportunity for disruptive innovation in combining chic shorts with sporty sweaters for a versatile and stylish look.
3. Urban Cool - Opportunity for disruptive innovation in incorporating urban elements like baseball caps into high fashion editorials.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating stylish sportswear collections that blend fashion and functionality.
2. Athleisure - Opportunity for disruptive innovation in the athleisure industry by offering mix and match options for chic shorts and sporty sweaters.
3. Streetwear - Opportunity for disruptive innovation in the streetwear industry by incorporating urban cool elements like baseball caps into high fashion editorials.