Perhaps Johann Sebastian Bach and Elvis Presley do have ancestors in common -- a fact that would bring truth to the romantic concept created in this El Comercio campaign. Referencing more recent pop culture, the aim of these prints is to recognize the irrefutable genius of "the true fathers of music."
Names like Beethoven, Haydn, Mozart and Chopin are listed in these ads, reminding classical music lovers of the mathematics, the aesthetics and the experience created by such timeless pieces. With tunes played by Royal Philharmonic Orchestra, la Facultad agency of Quito, Ecuador, is advertising a weekly CD and book featuring some of history's favorite composers. Targeting teens of the 1960s, 70s and 80s with infant figures like Gene Simmons in Georgian fathers' arms, this El Comercio campaign cleverly highlights the general public's diverse musical influences.
Georgian Musician Marketing
This El Comercio Campaign Draws a Fragmented Lineage
Trend Themes
1. Fragmented Lineage in Music - Opportunities for disruptive innovation in creating marketing campaigns that highlight the diverse musical influences of the general public.
2. Recognizing the Genius of Classical Music - Opportunities for disruptive innovation in creating new platforms to promote classical music and educate younger generations about iconic composers.
3. Targeting Nostalgic Music Lovers - Opportunities for disruptive innovation in creating tailored advertising and product offerings that appeal to individuals who have a fondness for music from the past.
Industry Implications
1. Music Marketing - Opportunities for disruptive innovation in utilizing creative advertising strategies to promote music CDs and books featuring classical composers.
2. Classical Music Education - Opportunities for disruptive innovation in developing engaging and interactive platforms that educate younger audiences about classical music and its historical significance.
3. Nostalgic Products and Services - Opportunities for disruptive innovation in creating unique products and services that cater to individuals nostalgic for music from previous eras.