In order to promote Eggo, a new brand of men’s underwear, Noble Graphics Creative Studio created realistic cardboard cutouts of a young exhibitionist male model flashing his Eggo underwear under a coat.
The flashing cutouts were placed in parks and next to lingerie stores. The idea was to solicit a strong reaction from people passing by.
According to the agency, the reactions varied between surprise, laughter, outrage, shyness, or curiosity, but no one remained indifferent. And that was the aim of the campaign, to create a stir.
Flashvertising
Risque Campaign for Eggo Men's Underwear
Trend Themes
1. Experiential Advertising - Creating unique and immersive advertising experiences that engage customers and create a strong emotional response.
2. Shockvertising - Using unconventional and sometimes controversial tactics to grab attention and create buzz around a product or brand.
3. Guerrilla Marketing - Utilizing creative and unconventional tactics to promote a product or service in unconventional locations or using non-traditional methods.
Industry Implications
1. Marketing and Advertising - Opportunities for agencies to think outside the box and create attention-grabbing campaigns that push boundaries and generate buzz for brands.
2. Fashion and Apparel - Apparel brands can use unconventional approaches in their marketing and advertising strategies to create awareness and generate buzz for their products.
3. Retail - Retailers can use experiential and guerrilla marketing tactics to create unique and memorable experiences for customers, increasing their likelihood of making a purchase.