Boston Pizza has announced it will give away 30,000 free pizzas if the Edmonton hockey team secures a victory. This would be a big deal as it would mark the end of Canada's 30-year drought in winning hockey's biggest prize. The giveaway will occur on parade day and aims to unite fans across Canada in a grand celebration.
This marketing initiative comes after the Edmonton hockey team's significant game six win, generating excitement among hockey enthusiasts and pizza lovers alike. Peter Blackwell, SVP of Marketing & Communications at Boston Pizza International, shared that: "Canadians heard our calls to cheer for Canada and rallied behind us. While some refused to toss their allegiances aside, many chose to join the excitement and cheer on Canada's last standing team. That calls for a celebration…and lots of pizza."
For consumers, this offer presents an enticing opportunity to enjoy free pizza while celebrating a potential historic win for Edmonton. It also showcases Boston Pizza's engagement with the community and its commitment to creating memorable experiences for its customers.