Edible and Nintendo teamed up to create a range of edible gifts so that people can easily treat friends and family members to Mario Kart 8 Deluxe surprises. The Nintendo-themed treats have the potential to treat people for a variety of occasions, whether a milestone is being celebrated or a couple is preparing for date night.
The Rainbow Road Arrangement appeals to gamers with bright colors, fresh pineapple coins, stars, swizzle rainbow berries, grapes and melon, all of which offer a fresher and healthier alternative to many other video game-inspired treats. Some of the other options to come out of this partnership include the Cookie & Fruit Power-Up Birthday Bundle, the Super Mario Themed Birthday Balloon and the vibrantly colored Flower Cup FruitFlowers bundle.
Gamer-Themed Edible Gifts
Edible Created a Series of Mario-Inspired Treats with Nintendo
Trend Themes
1. Gamer-themed Edible Gifts - The trend of creating edible gifts inspired by popular video game characters and themes can open up opportunities for collaborations between food companies and gaming brands.
2. Healthier Video Game-themed Treats - There is an opportunity to disrupt the traditional junk food and candy market of video game-themed treats by offering fresher and healthier options that appeal to health-conscious consumers who still want to indulge.
3. Customized Edible Treats - Personalized or custom edible gifts can be an opportunity for companies to collaborate with gaming brands and offer unique experiences to consumers.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can optimize partnerships with gaming brands and create more innovative products that appeal to a wider range of consumers.
2. Gaming Industry - The gaming industry can explore strategic partnerships with food brands to create themed promotions and marketing opportunities that drive engagement and brand loyalty among gamers.
3. Gift and Celebration Industry - Companies in the gift and celebration industry can offer a wider range of unique and memorable experiences to consumers through collaborations with gaming and food brands.