To offer a fun new way for consumers to explore the flavors in Vilkmergės Žiemos ale, Aurimas Kadzevičius designed an edible beer label for the brand.
The edible, flour-based packaging label takes the shape of a cookie and is richly flavored with some of the most classic fall and winter spices—cloves, anise and cinnamon. As well as adding value to the beer product by providing an additional snack, the edible beer labels also have the potential to impact the way people enjoy the ale if they are consumed alongside one another.
Whether or not the label was created for the sake of minimizing waste, many sustainably minded consumers are now interested in novelty designs that do more than just help to identify a product's unique qualities.
Edible Beer Labels
Vilkmergės ŽIemos Ale is Decorated with a Spice-Baked Treat
Trend Themes
1. Edible Packaging Labels - The trend towards edible packaging labels provides a unique and interactive way for consumers to engage with products, while also reducing waste.
2. Flavor Exploration - The use of edible beer labels opens up new opportunities for consumers to explore and experience different flavor combinations in their beverages.
3. Novelty Design - Consumers are increasingly drawn to novelty designs that go beyond traditional packaging and offer an added element of surprise and enjoyment.
Industry Implications
1. Food and Beverage Packaging - The food and beverage packaging industry can capitalize on the trend of edible labels by developing innovative packaging solutions that enhance the consumer experience.
2. Craft Beer - Craft beer breweries can incorporate edible labels as a way to differentiate their products and create memorable experiences for their customers.
3. Sustainable Packaging - The sustainable packaging industry can leverage the use of edible labels as a more eco-friendly alternative to traditional packaging materials.