This three-minute Edeka supermarket commercial is not only well choreographed but also hilariously amusing.
The video features Friedrich Liechtenstein as the subject who is extremely excited for the German supermarket Edeka. Liechtenstein is seen moving and swaying up and down the aisles, pouring milk into his bathtub and dancing with the store girls, all while being fascinated by the products available.
The beat is catchy and the lyrics are hauntingly memorable; seeing an older gentleman out of character, possessing impeccable dance moves is entertaining and unforgettable. This video speaks to the public and will enhance the brand's marketing when it goes viral. There is a niche market for advertisements like this because it is entertaining, charming and very impressionable, which in turn promote and publicize companies.
Choreographed Supermarket Ads
This Edeka Supermarket Commercial Jingle is Witty and Catchy
Trend Themes
1. Viral Supermarket Commercials - This trend offers disruptive innovation opportunities for companies to create catchy and entertaining advertisements that can enhance brand marketing.
2. Choreographed Advertising Campaigns - This trend opens up possibilities for companies to choreograph creative and unique commercials that captivate audiences and enhance brand visibility.
3. Unconventional Brand Promotion - This trend presents an opportunity for companies to create memorable and out-of-the-box advertising campaigns that leave a lasting impression on consumers.
Industry Implications
1. Supermarkets - Supermarkets can leverage viral and choreographed advertisements to enhance their brand image and engage customers in a unique and entertaining way.
2. Marketing and Advertising - The marketing and advertising industry can embrace the trend of choreographed commercials to create innovative campaigns that resonate with consumers and generate brand awareness.
3. Entertainment - The entertainment industry can explore collaborations with companies to create choreographed advertisements that entertain audiences and create buzz around both brands.