Creating an eclectic visual branding identity for hand-crafted cocktail compounds company Bittermilk, creative design firm Fuzzco did an absolutely flawless job that is bound to get this client a lot of attention -- and help us customers at home craft better cocktails.
Working on everything from apparel, brand creation, collateral, e-commerce, illustrations, merchandise, naming and packaging to responsive web design and website branding, the design firm did an amazing job that makes you want to buy every single one of Bittermilk's beautifully designed products. I almost want to just buy them and set them on the counter for decoration -- after drinking them all of course.
The eclectic visual branding identity for the all-natural and organic -- and award-winning -- cocktail mixer compounds were inspired by old apothecary labels and catalogs.
Vintage Apothecary Branding
Bittermilk's Eclectic Visual Branding Identity is Brilliantly Hipster
Trend Themes
1. Apothecary-inspired Branding - Creating branding materials inspired by vintage apothecary labels and catalogs offers an opportunity for companies to tap into consumers' fondness for nostalgic aesthetics.
2. Hand-crafted Product Design - Crafting handmade and bespoke products, whether food and drink or fashion, can create a unique selling proposition for companies in crowded markets and help appeal to consumers' desire for transparency and authenticity.
3. Responsive Web Design - Investing in responsive web design and website branding can help elevate a brand's digital presence, improve site navigation and reduce load times - all key factors in attracting and retaining online customers.
Industry Implications
1. Alcohol and Beverage - Retro-inspired branding that emphasizes the quality of hand-crafted cocktails or other artisanal beverages may appeal to consumers looking for unique flavor experiences and small batch productions.
2. Fashion and Apparel - Creating apparel or accessories that showcase a brand's attention to detail and quality, as well as its commitment to creativity and style, may be a way for fashion companies to differentiate themselves in crowded markets.
3. Digital Design and Development - Developing a unique brand identity that takes into account the company's ethos, products and customers, and using this identity to inform design choices across all channels, including the company website, offers an opportunity for creative agencies to showcase their skills and help build brand equity for clients.