L’Oréal's Roger & Gallet brand recently recreated its Eau de Cologne range for consumers of today with fresh new branding that introduces them as 'Extraits de Cologne.' Originally, Roger & Gallet's Eau de Cologne range was developed in 1862 from 18 naturally distilled essences.
The refreshed collection of Extraits de Cologne include notes of tuberose, neroli, tea, verbena and blackcurrant, and formulas that "contain between 87% and 90% of ingredients of natural origin." L’Oréal developed this range of Extraits de Cologne products for the modern consumer who is interested in conscientious, natural and fun products. The first of the new Eau de Cologne products are set to be sold in China in October through the Haitang Bay International Shopping Mall.
In comparison to eau de toilette and eau de parfum products, eau de cologne typically offers the lightest concentration of scent, but still has the potential to pass on therapeutic properties.
Naturally Inspired Perfumes
'Extraits de Cologne' Products Contain Up to 90% Natural Ingredients
Trend Themes
1. Natural Ingredients in Perfumes - Opportunity to create perfumes using high percentages of natural ingredients, appealing to consumers interested in conscious and sustainable beauty products.
2. Rebranding and Refreshing Classic Products - Opportunity to update and reintroduce classic products with fresh branding and formulations to cater to the modern consumer.
3. Conscientious Consumerism in China - Opportunity to tap into the growing market in China for natural and environmentally-friendly beauty products.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Developing a line of perfumes with a high percentage of natural ingredients that align with consumers' desire for more sustainable and conscious beauty products.
2. Fragrance - Disruptive innovation opportunity: Rebranding and refreshing classic fragrance collections to attract the modern consumer who values natural and fun products.
3. Retail - Disruptive innovation opportunity: Expanding the distribution of natural perfumes into the Chinese market through international shopping malls, catering to the growing demand for conscientious beauty products.