Eat Virgin is a new meal replacement bar brand founded by LA Rice, Natasha Pestano Rice and platinum-selling rapper NLE Choppa, and it's a nutrient-dense option that uses only whole-food ingredients and minimal processing. As the brand says, "We believe that you deserve a nutrient-rich life. Eating right is not a luxury, it’s our birth right."
These plant-based and organic meal replacement bars speak to consumers who prioritize their health and well-being and strive to make conscious eating choices that align with their values. These health-conscious, environmentally aware consumers are looking for convenient and nutritious alternatives to support their busy lifestyles. All the while enjoying the benefits of whole-food ingredients, vitamin- and mineral-rich formulas, complete protein and prebiotic fiber, consumers will appreciate the taste of decadent varieties like Cherry x Chocolate, Pineapple x Coconut and Coffee x Hemp.
Plant-Powered Meal Replacement Bars
Eat Virgin's Meal Replacement Bars Use Nutritious Whole Foods
Trend Themes
1. Plant-based Meal Replacement - Meal replacement products made entirely from whole-food ingredients and minimal processing
2. Organic Meal Replacement - Meal replacement products made from organic, plant-based ingredients
3. Conscious Eating Choices - Consumers prioritizing their health and well-being through convenient, nutritious and environmentally-friendly food alternatives
Industry Implications
1. Food and Beverage - Opportunities for food and beverage manufacturers to develop plant-based and organic meal replacement products with clean, nutrient-dense ingredients
2. Health and Wellness - Opportunities for health and wellness professionals to promote the benefits of plant-based and organic meal replacement products as a convenient and nutritious way to support a healthy lifestyle
3. Sustainability - Opportunities for sustainable product development, packaging and marketing in the food and beverage industry, to appeal to environmentally-conscious consumers seeking nutritious and plant-based food alternatives