Subway Canada announced a large-scale business venture titled the 'Eat Fresh Refresh.' This initiative marks the single largest brand overhaul in the food chain's Canadian history. With the Eat Fresh Refresh, Subway is revitalizing its branding and adding all-new foods to its menu, such as new sauces, breads, proteins, and sandwiches.
In order to ring in the new menu and celebrate the large-scale brand revitalization, Subway Canada will close more than 1,500 of its locations early on Sunday, April 24th, 2022. The restaurants will then re-open on Monday with a refreshed menu and restaurant feel. During the closure, Subway managers will host employee appreciation days as well as 'Eat Fresh Review' sessions with the friends and family of Subway workers. There will be a variety of new items available to test and enjoy at these sessions.
Restaurant Brand Refreshes
Subway Canada is Debuting its 'Eat Fresh Refresh' Campaign
Trend Themes
1. Brand Refresh - Opportunity for restaurants and food chains to rebrand themselves and update their menus to keep up with changing consumer preferences.
2. Innovative Menu Items - Opportunity for food chains and restaurants to introduce new and unique menu items to attract customers and stay competitive in the market.
3. Customer Engagement Events - Opportunity for restaurants and food chains to engage with their customers and gather feedback through events and activities that involve employees and their friends and family.
Industry Implications
1. Food and Beverage - Restaurants and food chains can take advantage of brand refreshes and innovative menus to differentiate themselves and attract customers in a highly competitive industry.
2. Marketing and Advertising - Marketing and advertising companies can provide their expertise to restaurants and food chains in launching successful brand refresh and menu update campaigns to attract and retain customers.
3. Event Management - Event management companies can help restaurants and food chains plan and execute customer engagement events such as tastings and review sessions to gather feedback and improve customer satisfaction.