Subway recently announced the launch of 'Eat Fresh Refresh,' which will be the larges and more extensive menu update in the brand's 56-year-history.
Eat Fresh Refresh is a massive campaign designed to update and refresh Subway's menu. The endeavor will involve updating every item on Subway's menu, as well as introducing digital upgrades designed to elevate and enhance the customer experience. These changes include 11 new and improved ingredients, six all-new or returning sandwiches, and four revamped signature Subway sandwiches.
To make these changes happen, more than 10,000 Subway locations across the U.S. will close at 6:00 p.m. local time on Monday, July 12, 2021 to get ready for the launch. The on Tuesday, July 13 from 10:00 a.m. until noon local time, customers can visit any participating Subway location and get a free six-inch Turkey Cali Fresh sub made with the new ingredients.
Brand-Wide Menu Updates
'Eat Fresh Refresh' is the Biggest Menu Update in Subway's 56-Year-History
Trend Themes
1. Menu Modernization - The 'Eat Fresh Refresh' campaign emphasizes the importance of regularly updating and rethinking menu offerings to keep up with consumer tastes and preferences.
2. Digital Integration - Subway's focus on introducing digital upgrades and enhancements highlights the need for restaurant chains to prioritize technology and embrace innovation in the customer experience.
3. Ingredient Innovation - 'Eat Fresh Refresh' places a strong emphasis on utilizing new and improved ingredients, presenting an opportunity for food suppliers and distributors to develop and showcase innovative products to restaurant chains.
Industry Implications
1. Fast Casual Dining - Subway's massive menu update demonstrates the need for restaurants in the fast casual dining space to regularly update and adapt their offerings to maintain customer interest and loyalty.
2. Food and Beverage Manufacturing - The need for innovative, new ingredients and flavor profiles presents an opportunity for food and beverage manufacturers to develop and promote their products to restaurant chains and consumers.
3. Digital Solutions and Technology - Subway's efforts to integrate digital enhancements into their customer experience highlight the importance of technology and digital solutions in the restaurant industry, offering opportunities for tech companies to develop and promote new innovations.