The Easy Liquor cocktails have been announced by the London-based Lockdown Liquor & Co. as a series of ready-to-drink refreshments perfect for consumers to try out as an elevated take on some classic recipes.
The cocktails come in four options including Margarita, Espresso Martini, Rum Punch and Ginger Cosmo, which come in packs of four for £18. The cocktails are set to arrive starting on December 5, 2022 to position them perfectly ahead of the busy holiday season. The products could see strong demand as we enter the first post-lockdown holiday season in several years.
Co-Founders Natasha and Jack Durling commented on the inspiration behind the Easy Liquor cocktails saying, "Easy Liquor was created to make premium quality cocktails available to as many people as possible, using real ingredients and award-winning spirits that can be enjoyed wherever you go. We are truly excited with the launch of Easy Liquor and its proposition of canned cocktails done differently without compromising on quality."
Canned Premium Cocktail Refreshments
Easy Liquor Cocktails Come in Four Delicious Flavors
Trend Themes
1. Ready-to-drink Cocktail Boom - Lockdown Liquor & Co.'s canned cocktails signal the rise of ready-to-drink cocktails as a popular choice for consumers seeking convenient and enjoyable drinks at home or on-the-go.
2. Premiumization of Canned Cocktails - Easy Liquor's use of high-quality spirits and real ingredients in their canned cocktails presents an opportunity for companies to capitalize on the trend of premiumization in the canned cocktail market.
3. Post-lockdown Beverage Choices - The launch of Easy Liquor's canned cocktails before the first post-lockdown holiday season in years highlights the potential for companies to tap into consumers' desire for new and exciting beverage options after months of limited choices during lockdowns.
Industry Implications
1. Alcoholic Beverage Manufacturing - Alcohol manufacturers can explore the trend of ready-to-drink cocktails and premiumization by launching their own canned cocktail lines using high-quality and unique ingredients to stand out in a crowded market.
2. Packaging and Labeling - As the demand for canned cocktails increase, companies specializing in packaging and labeling can offer innovative and customizable designs that appeal to consumers and help differentiate brands in a competitive market.
3. Online Retail - The rise of ready-to-drink cocktails and premiumization creates new opportunities for online retailers as more consumers shift towards purchasing drinks online, providing an opportunity for companies to create unique and personalized marketing campaigns to attract new customers.